Digital Marketing Manager, SEO

**About Equiton**

Founded in 2015, Equiton is a recognized leader in private equity investments and is approaching one billion in assets under management. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We’ve discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract diverse, exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

• *About the Position**:

The SEO and Paid Ads Expert responsible for improving our website's ranking on search engines like Google, Bing, etc. In addition, this role will support the implementation of our paid ads strategy by managing, optimizing and analyzing advertising campaigns on platforms such as Google AdWords, Facebook Ads, etc.

This role is full time on site based out of our Burlington, ON office.

• *Key Functions and Responsibilities**:
• Researching and analyzing keywords to increase website visibility in search engine results pages (SERPs)
• Optimizing website content and metadata for search engines and users
• Building backlinks and other strategies to improve website authority and relevance
• Measuring and reporting on the success of SEO efforts, making data-driven decisions for improvements
• Staying current with search engine algorithms and industry trends
• Supporting creation, development and execution of paid advertising campaigns across platforms such as Google, Facebook, and others.
• Conducting market research and competitor analysis to inform campaign strategy.
• Managing budgets and maximizing return on investment (ROI) for paid ads.
• Creating and managing ad copy, landing pages, and other creative assets.
• Measuring and reporting on campaign performance, making data-driven decisions for optimization.
• *Required Skills and Abilities**:
• Knowledge of SEO principles and techniques
• Experience with Google Analytics and other SEO tools i.e., SEM Rush, Ahrefs
• Experience with paid advertising platforms and tools - Google Ads, LinkedIn, Facebook Ads
• Knowledge of digital marketing, including conversion optimization and landing page optimization.
• Strong analytical skills and experience with A/B testing and data analysis
• Knowledge of reporting tools, Facebook Conversions API a plus
• Excellent written and verbal communication skills
• Experience in financial or real estate space preferred a plus
• Ability to work independently and as part of a team
• *Education and Experience**:
• 3-5 Years’ experience with a proven track record in improving SERP rankings and optimizing PPC campaigns
• Bachelor’s degree in Marketing,
• *Our Commitment to Diversity, Equity and Inclusion**:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.