Marketing CRO

Marketing CRO & Automations Specialist

Our client is a U.S.-based marketing agency with 20+ years of experience in digital marketing and a primary focus on direct response strategies.

This role combines technical automation expertise with strong analytical and creative skills in Conversion Rate Optimization (CRO).

You'll manage their marketing automation platforms, CRM integrations, and reporting tools while leading optimization initiatives across landing pages, email funnels, and ad-to-funnel experiences.

Data-driven experimentation and user insights will be used to increase conversions, engagement, and overall funnel performance.

Automation Responsibilities

• Maintain and manage marketing automation integrations with CRM and other platforms.
• Build, test, and optimize automated workflows, email/SMS sequences, and customer journeys.
• Execute and QA marketing automations across multiple platforms.
• Handle data management processes including lead routing, tagging, API integrations, and MySQL database updates.

CRO Responsibilities

• Develop and execute CRO strategies for landing pages, emails, and funnels using A/B testing frameworks.
• Analyze user behavior via tools like Google Analytics, Clarity, and Looker Studio to identify friction points and conversion opportunities.
• Create and document hypotheses for tests and track results.
• Collaborate with designers and copywriters to improve the customer experience and funnel flow based on behavioral insights.

Reporting & Analysis

• Track and report KPIs for marketing automations and CRO tests.
• Build and maintain dashboards in Google Sheets, Looker Studio, or Airtable to visualize campaign performance.
• Interpret analytics data to provide actionable insights and optimization recommendations.