Department

Digital

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description

Southwest firmly believes that our People are our greatest asset, and Leaders within the Company support our People by ensuring all have equal opportunity for learning and personal growth. The Manager Marketing Technologies drives the strategy, development, optimization, and quality assurance of digital analytics implementations across Southwest’s digital channels, including Southwest.com, mobile web, and mobile apps. They’ll oversee the technical direction and feature roadmap for data capture within large-scale cloud and on-premise systems. The Manager Marketing Technologies is an organized collaborator with a strategic mindset ready to ensure best-in-class implementations of Adobe Launch, Adobe Analytics, and data layers, while leading the process for analytics execution.

Additional Details

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.
U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Model the Southwest Way

Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
Adhere to Company Values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
Invest in Leadership and self-growth through participating in continuous learning and development

Responsibilities

Supervise the technical direction and feature roadmap for the digital analytics data capture for large-scale cloud and on-premise systems
Create strategies for digital analytics including developing long-term roadmaps and evaluating toolsets in support of organizational initiatives
Ensure Adobe Launch, Adobe Analytics, and data layer implementations are best-in-class while overseeing analytics requirement gathering and implementations
Share responsibility with the Technology team for digital analytics tagging solutions and advocates for best-in-class solutions while continuously driving improvement
Partner with internal team members to ensure all tests are properly implemented within Adobe Target and audiences are accurate within Adobe Audience Manager, or other like tools
Lead, support, and influence the achievement of the mission, goals, and objectives of the department and organization
Collaborate with internal teams to monitor performance and impact of all programs in digital channels to maximize effectiveness and optimize where needed
Partners with Marketing and Technology teams to troubleshoot errors/issues and ensure timely resolution is delivered
Collaborate on strategy, requirement development, use case creation, onboarding, and implementation for new MarTech tools or partners
Partner with team to gather data points, analyze, and create business cases for strategic recommendations that are technical in nature
May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Knowledge of best practices and hands-on experience in digital analytics, including the Adobe Marketing Cloud and other industry-leading platforms
Knowledge of Adobe Launch, Adobe Analytics, Adobe Target, and Adobe Audience Manager, including tag implementation, testing, audience creation, and reporting
Knowledge of customer data platforms, data layer implementation, and marketing technology systems, platforms, and product integration
Skilled in mathematics, analytics, and problem solving
Skilled in establishing and inspiring trust within the team and Marketing department
Ability to plan and drive large business initiatives to completion while meeting deadlines and staying within budget
Ability to gather requirements and translate into implementations that meet the Business’ needs
Ability to provide tactical leadership for team(s)
Ability to use appropriate motivation and influence techniques to achieve desired team results
Ability to set and manage stakeholder expectations

Education

Required: High School Diploma or GED

Experience

Demonstrated experience in directly or indirectly leading team(s)
Fully functioning, broad knowledge in:
Marketing
Digital marketing
Digital analytics
Tag management
Adobe Marketing Cloud
Preferred: Experience in Adobe Tagging and Analytics Tools (Adobe Launch and Target)
Preferred: Experience in website coding
Preferred: Experience in Martech tool evolution and reporting evolution

Licensing/Certification

N/A

Physical Abilities

Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits

Competitive market salary from $132,200 - $146,900* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love

Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings**
Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
Competitive health insurance for you and your eligible dependents (including pets)
Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
Explore more Benefits you’ll love: https://careers.southwestair.com/benefits
Pay amount does not guarantee employment for any particular period of time.
*401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
**ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.

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Job Posting End Date

12/10/2025

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