Director, Programmatic

Purpose of the Role

As the Director of Programmatic Media, you will be a dynamic leader with a genuine passion for the industry, possessing deep expertise in programmatic media planning and buying. In this role, you will play a crucial part in ensuring that service level agreements (SLAs) are consistently met, aligning with the agreed-upon work scope. You will be responsible for fostering a culture of accountability within the internal team, as well as with our valued clients. Your primary focus will be on collaborating with internal stakeholders, strategic platform partners, and clients to create innovative, integrated solutions that address complex business challenges. This role reports directly to the VP of Programmatic and presents a unique opportunity to provide thought leadership on the evolution of programmatic for our clients.

Responsibilities

Work closely with Client Experience, MarTech, and Analytics teams to ensure the programmatic

team delivers cutting-edge, integrated digital technology solutions. You will foster a culture of innovation and best practices, placing them at the core of all recommendations

Act as the primary point of contact for all client-related issues, ensuring exceptional service delivery, and building strong, long-lasting client relationships
Lead the evaluation of programmatic media within the context of overall campaign strategy to achieve optimal outcomes for clients' business objectives
Take ownership of the programmatic team's output, driving account strategy, campaign quality, process adoption, and client communication.
Foster the development and growth of the team through regular catchups and individualized growth plans
Manage the smooth onboarding of new team members, scheduling comprehensive training

plans, and conducting regular checkpoint meetings to evaluate their progress within the team

Proactively manage expectations with clients and client teams regarding project timelines and

scope of work, effectively communicating any potential changes or challenges that may arise.

Work closely with the VP, Programmatic to ensure proper staffing levels and address concerns proactively
Contribute to new business efforts by conducting research, developing strategies, and actively participating in pitches to showcase the programmatic team's capabilities
Cultivate a culture of thought leadership and mentorship within the team, actively participating in meetings and fostering knowledge-sharing across functions
Enforce rigorous quality assurance to ensure error-free delivery of campaigns, maintaining best-in-class standards
Drive programmatic discussions and advocate for technology adoption within the Havas Performance Investment Team
Develop comprehensive budget plans across platforms and partners to achieve Havas' commercial targets for managed accounts
Identify training and learning opportunities for the team to enhance their skills and knowledge• Assist the Head of Programmatic in distributing updates and best practices among the team, ensuring comprehension and seamless adoption of procedures
Provide guidance and coaching to programmatic supervisors and associate directors, ensuring the delivery of well-thought-out media recommendations and performance reports

Skills and Qualifications

A minimum of 8 years of experience in programmatic media planning and buying
Demonstrated expertise in managing and coaching high-performing teams
High attention to detail
Comprehensive understanding of various media channels, including video, search and social allowing you to speak to media in a broader sense
Exceptional leadership skills to effectively represent and champion the Programmatic team within the organization
Strong analytical and strategic thinking capabilities to drive innovative solutions for clients' challenges
Excellent written and verbal communication skills
Exceptional organizational skills with the ability to manage multiple clients and tasks efficiently

The compensation for this role ranges from $120,000-$130,000 CAD annually.

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Programmatic Director