Hybrid - Occasional on site for meetings.

Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions.

This role leads omni-channel marketing initiatives to help drive business results for our client and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives.

Top 3 Required Skills/Experience –

Experience in business-to-business and consumer multi-channel marketing strategy
Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred.
Experience in project management and development and execution of marketing plans is required.

Required Skills/Experience – The rest of the required skills/experience. Include:

Experience in Multi-channel marketing
Familiarity with CRM Lifecycle
Ability to work effectively in a team environment.
Strong organizational, planning, analytical, presentation and communication skills.
Ability to identify customer insights that drive behavior change.
Ability to lead and coordinate work groups.
Ability to present solutions and ideas for unique challenges.
Other related skills and/or abilities may be required to perform this job.

Education/Certifications – Include

Bachelor's Degree in related field required.
Minimum of five (5) years' experience in related field.
Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers.
Manage omni-channel marketing projects to target specific audience segments.
Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas.
Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives.

Company DescriptionG-TECH is a WBENC-certified, women-owned recruitment and staffing firm with over 30 years of expertise in Engineering, IT, and Professional sectors. We partner with Fortune 100 corporations and mid-sized businesses, delivering top-tier talent that fuels innovation. Specializing in contingent staffing, direct placements, and project-based assignments, we craft customized workforce solutions that align with your unique business needs. At G-TECH, we bridge the gap between exceptional professionals and leading organizations, ensuring the right talent powers your success.

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Multi-channel Marketing Project Manager