Digital Marketing Specialist

Company Description

Simply the Best Digital and Public Relations, a division of Good Press Publishing, is a full-service digital marketing agency specializing in SEO, website design, PPC, Google My Business, and all forms of social media and digital advertising. Established under the leadership of Adam Goodkin, the company has a rich history, originating with the launch of Simply the Best Magazine, an award-winning Florida lifestyle publication with over 200 pages per issue. With over two decades of industry expertise, Simply the Best Digital combines creative and data-driven strategies to deliver exceptional marketing solutions. The agency prides itself on helping businesses grow their online presence and achieve their goals through innovative campaigns and customized digital strategies.

Role Description

Simply The Best Digital (a division of Good Press Publishing) is looking for a hands-on, experienced Digital Marketing Specialist to join our in-house team. We need a true multi-service marketer who can execute, optimize, and help manage client success across multiple channels.

What you’ll handle

• Google Ads / PPC campaign setup + optimization
• SEO (local + on-page + technical basics)
• WordPress web updates/design (Elementor/Divi/Avada a plus)
• Social media strategy + content management
• Account/client management, reporting, and performance updates

What we’re looking for

• 5+ years in digital marketing (agency or in-house)
• Strong Google Ads + SEO experience
• Comfortable working inside WordPress and improving UX/CRO
• Confident, client-facing communicator
• Data-driven and organized with multiple accounts/services

Bonus: GA4, Search Console, SEMrush, Looker Studio, Local Service Ads, Meta Ads, GoHighLevel.

Qualifications

• 5+ years of hands-on digital marketing experience (agency or in-house)
• Proven ability to manage and optimize Google Ads/PPC campaigns with measurable ROI
• Strong understanding of SEO (local, on-page, technical fundamentals, and content optimization)
• Experience working in WordPress and making design/UX updates (Elementor/Divi/Avada preferred)
• Working knowledge of social media strategy and content management across major platforms
• Experience managing multiple clients/accounts and delivering clear performance updates
• Comfortable with analytics and reporting tools (GA4, Search Console, Tag Manager, Looker Studio, SEMrush, etc.)
• Strong project management skills with the ability to prioritize and meet deadlines
• Excellent written and verbal communication skills (client-facing confidence required)
• Self-starter who is organized, detail-oriented, and focused on results