Senior Manager, Growth Marketing - Mission Pet Health

The Senior Manager, Growth Marketing will lead the strategy, planning, and execution of data-driven marketing initiatives that drive new customer acquisition and conversion. This role will own growth marketing channels end-to-end and will be responsible for scaling marketing performance through experimentation, optimization, and cross-functional collaboration. They will mentor and manage a team, fostering innovation and accountability to meet growth goals.

This role is a fully remote opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy to drive qualified traffic, opportunities, and revenue.
• Own the new client growth marketing funnel, from lead through conversion, across all digital channels (paid media, websites, SEO, social, etc.).
• Set clear KPIs and track performance through dashboards, reporting regularly to senior leadership on progress and insights.
• Lead strategic testing roadmap (A/B and multivariate) to optimize conversion rates, engagement, and ROI.
• Partner closely with Analytics, Development, and Creative teams to align marketing campaigns with business goals.
• Manage, coach, and develop team members, fostering a high-performance culture.
• Oversee marketing budgets and allocate spend effectively to maximize return.
• Stay current on emerging trends, tools, and best practices in growth and performance marketing.

Required Qualifications

• 5+ years of experience in growth or performance marketing, with at least 1+ years in a leadership role.
• Proven track record of delivering measurable business growth through digital channels.
• Strong analytical mindset with experience using data to drive decision-making.
• Expertise in campaign management across paid search, paid social, display, and other paid and owned media channels.
• Strong people leadership, communication, and project management skills.
• Experience in fast-paced, high-growth environments strongly preferred.
• Experience in healthcare, veterinary, or multi-site business environments is a plus.